• Barry Mann

    Digital analytics, optimisation & personalisation

  • I specialise in Digital Analytics since 2009, known in the community as an Adobe Practitioner.

    Highly articulate, confident and persuasive team-builder and stakeholder manager. Strategic - yet a hands-on engineer with an ability to technical content rapidly.

    Proudly part of the London Web Analytics community since the early days, I now assist some of the UK’s best known companies achieve better online results through the application of effective digital analytics & digital consultancy services. I completely "get" Digital and have a real passion for my discipline.

    I am a well-known subject matter expert in the Adobe Marketing Cloud [Omniture] Product Suite including Reporting & Analytics,Ad-Hoc, AEM, AAM, Google Analytics, Tealium IQ, Tealium AudienceStream/UDH

    Specialties: Driving improved conversion rates through:
    • Web analytics
    • Email marketing
    • Segmentation
    • Identifying growth opportunities
    • Undertaking training and education programmes
    • Analysis
    • Account Management
    • Running pitch processes
    • Negotiating contract terms & conditions

    In the past I have developed 40+ eCommerce websites on a variety of platforms including Magento & ran 2 very large eCommerce operations including everythingipod.co.uk. I am comfortable owning a P&L.
    ______________________________________
    Specialities:
    Adobe Marketing Cloud Products:
    Omniture Site Catalyst 15 {Adobe Analytics]
    Omniture DataWarehouse
    Omniture Discover [Ad Hoc Analytics]
    Test & Target [Target]
    Tag Management Solutions, Cross Device Stitching & Attribution Modelling.[GTM, DTM, Tealium]

    HBX Site Catalyst (sunset)

    Google & AdTech:

    Google Analytics
    DoubleClick DART
    Programmatic Buying
    Comscore

    I have a particular interest in media mix optimisation (reallocating marketing ££'s using analytics)
    Visualisation:

    Teradata
    Kantar
    Tableau & Tableau Server
    ObservePoint (web analytics governance)
    Clicktale / Tealeaf / Decibel Insight

    Core Skills:
    Hitwise
    MS SQL Server,
    QlikView/Tableua
    Excel Super Advanced

  • CURRENT POSITION

    webanalytics.London

    Web Analytics, Insight and Optimisation 

    Oct 2014 – Present

    Client & Agency side Web Analytics "rescue & repair"​ for multiple household names. Adobe Marketing Cloud [Omniture] expert on both business & technical sides, equally.

    "If in doubt build the capability" - Drucker

  • LET'S CHAT

    barry@webanalytics.london

    +44 7968 627 644

    London, United Kingdom

  • CONTACT ME!